My Piggy Expenses & Revenue Tracker App
Nowadays, there exists several Expenses & Revenue Tracker Apps on the market. For My Piggy App, it was important to create something that stand out from the rest and transmit trust. At the same time, it was important that it should evoke fun when using it so users can have a very easy, intuitive, and enjoyable experience.
UX/UI Design, User Research, Branding
Credits: Freelance 2018
I based my research on Tech-savvy young and mid-age men and women (30-50) in search of a revenue/expenses tracker app easier to use than the ones they've used before. Working people living in big cities, having saving goals for a certain purpose. They were looking for tips & tricks in order to achieve those goals.
Based on my research, I've detected some UX patterns that worked well for users, so I wanted to take advantage of that and bring them to the next level. The most important aspects of the app were those around the user flow of checking your current balance, an easy direct way of getting to your expenses and revenues details, and to keep your saving goals always on hand. Mid-Fidelity prototypes were made in order to do some early testing of the user flows.
The final outcome reflects a very fresh and fun design style that invites you to explore the App. The brand identity was designed as joyful, full of vibrant colors that help CTAs to stand out. The App revolves around the idea of having your piggy savings right with you in your pocket all the time. The navigation becomes very natural and intuitive, taking you to all of the insights of your financial movements. My Piggy App helps you save money in a very enjoyable way motivating you with tips and tricks to keep going and achieve your saving goals.