The Athenaeum

UX/UI Design


The Athenaeum Hotel and Residences

Case Study

The Athenaeum is an award-wining five-star luxury hotel and residences located in the heart of Mayfair in London. After their refurbishment and new brand, they asked us to design an appealing, bold but elegant website to reflect their attractive identity.

For the creative concept proposal, I took advantage of their accent brand colors to mix them with a classic blue navy color in order to give that glamorous and modern feel to the website. The homepage layout was designed to highlight the best features of the hotel with large images, textures, and typographical arrangements, all at a glance. Call to Actions are spread all over the site for revenue purposes without leaving aside aesthetics and user-friendly functionality.

My Role

UX/UI Design

Credits: TravelClick, The Athenaeum 2016

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