La Pura Vida Medspa

Logotype, Branding


La Pura Vida Medspa

Case Study

La Pura Vida is a Medspa specialized in medical aesthetics in Queen Creek, Arizona. The name was taken from the Costa Rican phrase "Pura Vida" which refers to happiness, pure life, and thankfulness.

The logo was inspired in Costa Rican traditional painted oxcarts wheels. They have symmetrical shapes inside a circle, very similar to a mandala. With this idea in mind, the logo was designed as a minimalistic mandala with a very soft color palette full of green shades representing the elegance perfection and spiritual meaning of life.

My Role

Graphic Design, Logotype, Branding

Credits: Freelance 2015

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